Immortelle or Everlasting (Helichrysum bracteatum) is an annual herbaceous plant in the Asteraceae family, valued for its vibrant, papery flowers that retain their color and shape when dried. It has an upright growth habit, narrow green leaves, and produces daisy-like blooms in a wide range of bright colors. It thrives in warm, sunny conditions and well-drained soils, and is commonly used in ornamental gardening, floral arrangements, and especially in dried flower compositions due to its long-lasting quality.